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Branded Email

Why Branded Email is Good for Business

Branded Email
How does your company advertise when you send a quote or proposal to your prospective customer using 
mycompanyname@gmail.com or even youraccount@bigpond.com. It looks tacky and unprofessional and makes me wonder if you are a legitimate business or some sort of phishing scam. This is one of many reasons your business needs to use a branded email. Listed below are a number of reasons to use branded email.

Establishes Legitimacy

Customers want to trust the companies they choose to give their business to and this is the biggest reason businesses should use branded email. Not only does it give your business an extra layer of branding, but it establishes, at least to the customer, the businesses legitimacy. Your email is the customer’s first impression of you. It makes you look professional and can set you apart from the competition. Are you more likely to use a doctor that has an email like drtodd@gmail.com or appointments@renomedicaloffices.com? I know which I would choose. Phishing schemes are a very real concern these days, and many of those come from people, trying to pose as legitimate businesses. The best way for your customer to know if the email is really from you or a potentially dangerous location, is by the email address. If they can look at the sender address and see your domain, they will feel more confident loading images, clicking links or replying back with sensitive information.

Builds Your Brand

You can never do too much company branding. From your business cards to stickers, there are branding opportunities everywhere. This includes your email. Every time you send an email, it reinforces your brand to the customer. It not only reminds them that you have a website, but gives them a peek into what your company is all about. From the email address, to the content inside, to the signature at the bottom, these emails can often make or break a business. And it all starts with the email address.

Separates Company Departments

Having a branded email allows you to create multiple email addresses for different things. This is a huge benefit as yourname@mycompanyname.com may not always the best address to email. It helps compartmentalize the work and makes sure that the right person receives the correct emails. You can create emails like support@mycomanyname.com, info@mycompanyname.com, sales@mycompanyname.com and many others. It also helps the customer, by pointing them to the right email address for the issue they need addressed.

It is great VALUE

EMail services are included in the standard costs of a website with Hill Range Services. Business websites start from $220 / year. Should you not require a website, but would like to take advantage of a branded email for your business, we can offer an email service only starting at $50 / year plus setup costs.